Branding Lessons We Can Learn On Strong Leadership from President Zelenskyy of Ukraine
Branding Lessons We Can Learn On Strong Leadership from President Zelenskyy of Ukraine
Branding Lessons We Can Learn On Strong Leadership from President Zelenskyy of Ukraine
What is immediately evident is that this President is not a typical politician…
The man that walks openly with his people in war torn districts and greeted with love and relief. Like #PrincessDiana, he has an incredibly strong relationship with his people and their freedom.
Three and a half years ago, I watched as President #Zelenskyy went live on Facebook for the first time. I watched and was moved by the honesty of his need for humanitarian aid and the genuine urgency for the safety of his people. In a moment, I was convinced of his strength and commitment.
As we investigate Zelenskyy’s personal #brand, we can quickly identify some key attributes that are consistent with great leaders.
Loyalty & Longevity:
To many he has suddenly gained a global platform, urgently seeking #military and humanitarian aid.
However, the truth is #Ukraine has been under attack for nearly ten years… and ten months ago this escalated to a significant military invasion.
His longevity to this cause has been as inspiring as his unwavering #leadership of his country. A campaign that has scaffolded a decade, reveals his commitment to the long-term wellbeing of Ukrainians. As territories are regained from Russian occupation and the war atrocities revealed, the world has witnessed his loyalty to his citizens in continuing to fight for their freedom despite overwhelming odds.
A true David and Goliath story…
For Eastern Europe his leadership in fighting for #Freedom has acted as the #ShieldOfEurope against the offensive attacks from an increasingly oppressive, out-dated and overbearing authoritarian leadership of Putin. The USSR seeking resources and consuming other border countries as opposed to cultivating the culture, innovation and potential of his people.
Presidential & Patriotism:
@Time magazine recently named Zelenskyy as Person of the Year and identified the Spirit of the Ukrainian People a clear indication that this leadership inevitably leads to loyalty and a patriotism that inspires others.
Determining and defining the best course for a long-term successful outcome, despite the personal losses. To convince a country that war is the only choice and to command a nation to maintain this stance when hope seems lost requires an individual to be self-assured, confident as well as powerfully position the presidential political process with transparency.
Encouraging and Engaging:
If you have visited the social media of the President, you will see a consistent presence, grateful for the support from other powerful leaders, commitment in turn to support other nations in famine conditions while on Defence Ukraine you will see a hopeful and undefeated country.
In popular politics and pop culture, likes and followers can be deemed endorsement and sway judgement. Often the most responsible and caring decision is unpopular and confrontational. It requires researching, investigating and judicious decision-making. Educating people with a transparency and promoting the simple truth without propaganda. Then, presenting a strong case with dignity and diplomacy.
Virility & Veracity:
The President is young, determined and driven; with a wealth of leadership experience; a role model for positive and persuasive male leadership globally. Many world leaders could take notes… strong, sustainable leadership that considering the end goal. Both men and women have noted his innate confidence, calm manner and manly, casual attire. His leadership inspires a more grounded approach, a leadership that promotes the ultimate reveals his compassion and caring for his people.
His leadership heralds a return of strength and masculinity that stands against hate, sponsors equality and humanitarian aid, and most importantly, the protection of women and children and the deep caring for his citizens.
It takes a strong man to set aside pride and request assistance. To rise above the helplessness of a situation and reach out for help because more was at stake then mere ego.
A boldness to step forward and place your leadership in a vulnerable place, of global review.
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