by Rachel Quilty | Thursday, December 6, 2018 | Personal Branding
Why is branding yourself the best business solution ever devised? This simple, single strategy could explode your business growth.
So, why is personal branding so important?
The answer to these questions is that personal branding allows you to take control of your identity, and influence the impression that people have of you.
This helps you accomplish any number of the following:
- build a powerful personal brand,create a brand that attracts clients,
- develop a personal brand that reflects your potential and goals
- premium price yourself through differentiation,
- brand yourself an industry-thought leader
- accelerate your career success
- position you as the authority in your marketplace
- dominate your niche, and
- become a celebrity in your own field
Through your personal brand, you also have the opportunity to stand out, make a name for yourself and make a difference in your community.
If you build a strong memorable brand, opportunities for success will follow. Personal branding allows you to focus your life’s goals to create a powerful package called “insert your name here”.
When you strategically manage expectations of your personal brand through your deliberate attributes, actions and non-actions, you become a compelling and captivating personal brand. The goal is for you to be known entirely for who you are as a person and what you stand for.
Your total public image should be consistent with your message. Discover how you can create your strategic image and catapult your influence … and develop your own signature style.
Personal branding is about creating an identity that influences how prospects, customers, and decision makers perceive you. Personal branding instantly reveals who you are, what you do, and creates perceived value.
In a world overwhelmed by messages, a personal brand makes you impossible to ignore.
Personal branding can:
• tell your prospects why they should choose you over someone else
• control how other people perceive you
• influence what others think of you
• tell prospects what you stand for
Once you have created a powerful, compelling personal brand, business comes to you instead of having to rely on your ability to track down prospects and clients. A personal brand can act as a “proxy” of you. It represents you in the minds of prospects and decision makers.
It creates perceptions of positive value in the minds of your target market and gives them reasons to choose you.
Developing your personal brand makes you a more valuable asset, whether within your organization or your own business.
So the question is…
Are you sabotaging your earning potential? Learn how you can quickly and easily develop a strategic image to match your potential with a signature style.
________________________________________
Are you:
• struggling to position your personal brand and build credibility?
o struggling to gain brand awareness which means less market share?
• struggling with constantly justifying your prices and/ or charges to clients?
o struggling to connect the pieces of your brand story with your life purpose?
• struggling with how to promote your brand values, brand vision and brand voice?
“Brand Yourself! And Jump the Q! Your personal brand should reflect your abilities and potential.”, says, Rachel Quilty, Personal Brand Strategist & Chief Dream-caster at Jump the Q Inc. Known as ‘the Authority’ on personal branding and author of must- have instructional manual ‘Brand Yourself’ Rachel shares her strategies, tactics and tips in this personal branding blueprint. Start now!
So you can …
… become crystal clear about your life and brand purpose, your calling and your path!
… leverage your personal brand to become a recognized authority in your field!
… discover how productivity explodes as you become strategic, purposeful and intentional around your brand design, communication plan and engagement activities!
Jump the Q will assist you to strategically and systematically your build professional profile and leverage your authentic personal brand to become the recognized authority in your industry.
…STOP Failing to Own Your Brand Story, Your Expertise and Your Authority and START to Intentionally Focus On Your Brand, Establishing Brand Leadership And Differentiating Your Brand In The Marketplace … Grab your free personal branding blueprint full of strategies, tactics and action steps and start your personal brand story today.
Thanks for your time! What did you learn? Share and leave a comment and let us know what resonated with you. If you enjoyed it, hit that like or heart button and share. It would mean a lot to me and it helps other people learn more about building trust, credibility and brand leadership in their field.
Remember, immediately go and grab your copy of Jump the Q’s FREE strategic brand blueprint and work journal:
We look forward to sharing your personal brand story with you.
Copyright permission: You have permission to use this article by respecting the copyright by publishing the entire article as it is with no changes and by agreeing to include the above reference at the end of the article, or where you quote the author in which case please include ” Rachel Quilty, Brand Strategist at Jump the Q Inc. In the event you wish to use any or all of this content please drop us a link so we can promote your article.
by Rachel Quilty | Thursday, November 29, 2018 | Personal Branding
Personal branding is the most powerful success and business building tool ever devised.
Within this article we consider why personal branding is important and what elements create an effective personal brand.
Within the next chapter we look at some of the attributes that are commonly evidenced in great personal brands.
Why is Brand Image so important?
Why does someone’s perception of our personal brand matter? In less than a minute, we have made an indelible impression. In those first few seconds of connecting, a person makes up their mind about us.
They decide whether they:
• like us
• trust us
• want to spend time us, and
• want to do business with us
In fact, research indicates that sixty-seven percent of first impressions are accurate. Is your first impression an accurate reflection of your personal brand?
A person’s first impression is more important than a combination of their next five or six encounters with us. This highlights the importance of accurate first impressions and having a clear understanding of how the psychology of a first impression works.
We will discuss this further when we detail the Halo and Horn Effect.
The message is simple. We are the product – and our fate may be sealed before we’ve even said a word. We are “seen” and “judged” in an instant.
From our image, people determine our apparent level of:
• ability
• success
• credibility
• sophistication
• self-confidence
• self-esteem
• education
• seniority
• social and moral values
• social standing
• charisma
• authority
You may say, “People should not judge me by the way I look on the outside. It’s about my abilities and attitude.” This is a nice idea, but the fact is that you also judge everyone you meet by the way they look, too.
The first impression is believed even if it’s not true.
Why? Because we all like to be … right! And we like the comfort that being right brings into our lives. After all, we are in control.
We often hear that it doesn’t matter what other people think.
Are you too vain to care? Apparently, it’s not your business what others think about you. Maybe that’s true.
But your reputation is your most precious commodity.
You must be concerned about the way you look and appear to others.
You must be concerned about what people say and think about you.
You should be concerned about earning and keeping the esteem and respect of the important people in your life.
It has been said that everything you do is carried out to earn the respect of people who you respect, or at least to not lose their respect.
Everyone judges by the visual images presented to them. Personal success relies largely on our ability to communicate … you can express your potential quietly and effectively without saying a word.
Your personal brand is a reflection of what you’re capable of.
Personal Branding Quote:
Your personal brand is a reflection of what you’re capable of.
Rachel Quilty
Your total public image should be consistent with your message.Discover how you can create your strategic image and catapult your influence … and develop your own signature style.
________________________________________
Are you:
• struggling to position your personal brand and build credibility?
o struggling to gain brand awareness which means less market share?
• struggling with constantly justifying your prices and/ or charges to clients?
o struggling to connect the pieces of your brand story with your life purpose?
• struggling with how to promote your brand values, brand vision and brand voice?
“Brand Yourself! And Jump the Q! Your personal brand should reflect your abilities and potential.”, says, Rachel Quilty, Personal Brand Strategist & Chief Dream-caster at Jump the Q Inc. Known as ‘the Authority’ on personal branding and author of must- have instructional manual ‘Brand Yourself’ Rachel shares her strategies, tactics and tips in this personal branding blueprint. Start now –
So you can …
… become crystal clear about your life and brand purpose, your calling and your path!
… leverage your personal brand to become a recognized authority in your field!
… discover how productivity explodes as you become strategic, purposeful and intentional around your brand design, communication plan and engagement activities!
Jump the Q will assist you to strategically and systematically your build professional profile and leverage your authentic personal brand to become the recognized authority in your industry.
…STOP Failing to Own Your Brand Story, Your Expertise and Your Authority and START to Intentionally Focus On Your Brand, Establishing Brand Leadership And Differentiating Your Brand In The Marketplace … Grab your free personal branding blueprint full of strategies, tactics and action steps and start your personal brand story today.
Thanks for your time! What did you learn? Leave a comment and let us know what resonated with you. If you enjoyed it, hit that like or heart button and share. It would mean a lot to me and it helps other people learn more about building trust, credibility and brand leadership in their field.
Remember, immediately go and grab your copy of Jump the Q’s FREE strategic brand blueprint and work journal:
We look forward to sharing your personal brand story with you.
Copyright permission: You have permission to use this article by respecting the copyright by publishing the entire article as it is with no changes and by agreeing to include the above reference at the end of the article, or where you quote the author in which case please include ” Rachel Quilty, Brand Strategist at Jump the Q Inc. In the event you wish to use any or all of this content please drop us a link so we can promote your article.
by Rachel Quilty | Thursday, November 22, 2018 | Personal Branding
An effective overall personal brand is one that is:
• confident
• consistent
• of a positive stereotype
Let’s look at each of these terms in more detail and how they apply to our personal brand.
Confident
When you look good, appear comfortable with yourself and are congruent with your personal brand statement, your packaging can then recede from attention and others can focus on you and the conversation. This focuses clients on the relevancy of your products and services rather than on the question of whether they want to do business with you as they consider your overall presentation.
So be competent, be prepared and be confident in your abilities.
Knowledge is the surest way to make a credible name for yourself as you become the recognized expert. You can leverage that knowledge into a halo of authority. These can cement your place as the leader in your market niche. Always ensure you are neat and well groomed and do not provide distractions from your message.
Self-confidence and the appearance of self-confidence is a brand’s more powerful strategy. The confident mindset is an incredible propeller in all aspects of life.
Confidence is a self fulfilling prophecy. Confidence is sexy and wildly attractive.
Just look at the impact of Paris Hilton’s confidence on her personal brand equity. Customers flock to a confident brand. It is also very important to maintain people’s confidence in your brand by being congruent and trustworthy.
Jim Rohn accurately highlights, “Effective communication is twenty percent what you know and eighty percent how you feel about what you know.”
Effective communication is twenty percent what you know and eighty percent how you feel about what you know. — Jim Rohn
Research has shown time and again, there is a direct correlation between a product’s level of awareness and its market share. — Rachel Quilty
Are you sabotaging your earning potential? Learn how you can quickly and easily develop a strategic image to match your potential with a signature style.
Consistent
Creating a consistent brand is important. Your personal brand is a reflection of what you’re capable of. Is your brand an accurate and consistent reflection of your abilities and potential? Your message and your performance must be consistent.
Research has shown time and again there is a direct correlation between a product’s level of awareness and its market share. Even more fascinating is the fairly common perception that a better known product is a better product … whether it is or not.
In order to create perceptions, a consistent flow of information is needed to raise awareness. Remember, your goal is to control the flow of information about you, and to do that you must provide information that clearly defines your business, which in turn is you!
Keeping up a steady flow of information increases your chances of influencing what people think about you, your product, service or company. The absence of such information leaves it for your critics and competitors to define your business.
Brand consistency is critical to developing brand loyalty. Brand inconsistency erodes confidence. So you must develop habits and activities that support your personal brand tone. And it’s essential that your personal brand is consistent with your business brand, mission and service standards.
Your total public image should be consistent with your message.Discover how you can create your strategic image and catapult your influence … and develop your own signature style.
Positive Stereotype
Stereotypes can make a lasting impression. If you look like you belong to a certain group you will be perceived as having the same attitudes and characteristics associated with that group’s public image. So choose your stereotype carefully.
Ask yourself, “What are the characteristics associated with the brand I want to project?”
Remember that social psychologists say first impressions are made up of fifty-five percent visual input. Visual impressions are important and are an integral part of the communication process. Visual aspects of your business such as vehicles, staff attire, workspaces and stationery should reflect your overall elected business image and your personal brand.
Selecting the right design and identity for your personal brand has a huge impact on your personal or business success. In the next article, we investigate how adopting the right attitude and developing attributes that are characteristic of great personal brands can help your personal brand thrive.
________________________________________
Are you:
• struggling to position your personal brand and build credibility?
o struggling to gain brand awareness which means less market share?
• struggling with constantly justifying your prices and/ or charges to clients?
o struggling to connect the pieces of your brand story with your life purpose?
• struggling with how to promote your brand values, brand vision and brand voice?
“Brand Yourself! And Jump the Q! Your personal brand should reflect your abilities and potential.”, says, Rachel Quilty, Personal Brand Strategist & Chief Dream-caster at Jump the Q Inc. Known as ‘the Authority’ on personal branding and author of must- have instructional manual ‘Brand Yourself’ Rachel shares her strategies, tactics and tips in this personal branding blueprint. Start now .
So you can …
… become crystal clear about your life and brand purpose, your calling and your path!
… leverage your personal brand to become a recognized authority in your field!
… discover how productivity explodes as you become strategic, purposeful and intentional around your brand design, communication plan and engagement activities!
Jump the Q will assist you to strategically and systematically your build professional profile and leverage your authentic personal brand to become the recognized authority in your industry.
…STOP Failing to Own Your Brand Story, Your Expertise and Your Authority and START to Intentionally Focus On Your Brand, Establishing Brand Leadership And Differentiating Your Brand In The Marketplace … Grab your free personal branding blueprint full of strategies, tactics and action steps and start your personal brand story today.
Thanks for your time! What did you learn? Leave a comment and let us know what resonated with you. If you enjoyed it, hit that like or heart button and share. It would mean a lot to me and it helps other people learn more about building trust, credibility and brand leadership in their field.
Remember, immediately go and grab your copy of Jump the Q’s FREE strategic brand blueprint and work journal:
We look forward to sharing your personal brand story with you.
Copyright permission: You have permission to use this article by respecting the copyright by publishing the entire article as it is with no changes and by agreeing to include the above reference at the end of the article, or where you quote the author in which case please include ” Rachel Quilty, Brand Strategist at Jump the Q Inc. In the event you wish to use any or all of this content please drop us a link so we can promote your article.
by Rachel Quilty | Thursday, November 15, 2018 | Personal Branding
An effective overall personal brand is one that is:
• credible
• congruent
• attractive
• appropriate
Let’s look at each of these terms in more detail and how they apply to our personal brand.
Credible
What does your audience want to see? What kind of packaging does it respond to, feel safe with, understand, respect and admire? What kind of package can you put together to motivate or influence your audience?
Conduct your own market research to find out what your target audience finds attractive, reassuring, non-threatening, “professional”, or cool. Now, this will be different for different markets.
You are going to need to package yourself in a way that is complementary to your industry’s standard to maintain credibility. But you should look current and stylish to the degree that’s acceptable in your field and in your environment.
Congruent
Ensure that your professional image, performance, attitude and behaviors are branding your business and reflecting your products and/or services’ market position.
Your overall total public image should be consistent with your brand.
A good business identity will visually separate and distinguish a company and its products and services from all others. In a sense identity is destiny, and by controlling your identity, you have taken a big step in controlling your destiny.
Discover how you can create your strategic image and catapult your influence … and develop your own signature style.
Strive to meet the expectations and sophistication level of the top person within the group you are going to interact with. You cannot always completely control your brand because image is based on the perceptions of others such as clients or potential clients, but you can control your brand identity.
Brand identity is basically the look, feel and performance of the brand. These are within your control. However, how people perceive them is not always in your control.
Attractive
It has been proven that more confident, professional and well groomed people are more persuasive. Like attracts like! Build rapport. Use the “just like me” factor.
They say, “If you look good, your product will be good, your prices will be good and your client service will be good.” When planned, your brand identity allows you to tell your audience what you want to say about yourself and how you want to be perceived.
Your total public image should be consistent with your message.
Presenting a professional image is a direct reflection on you.
• Do you care about yourself?
• Are you disciplined?
• Do you provide attention to detail?
• How will you treat a client?
Are you sabotaging your earning potential? Learn how you can quickly and easily develop a strategic image to match your potential with a signature style.
Appropriateness
When designing your brand, your challenge is twofold: to make your exterior appealing to your target audience and to make sure your exterior is as much a genuine reflection of your interior as possible.
Designing an appropriately appealing personal brand for your target audience signals that you are aware of your client’s expectations and understand their needs, wants and desires. Your personal brand must deliver a message that communicates your position, your understanding of the industry and business occasion as well as the message that you wish to transmit about your brand.
Are you sabotaging your earning potential? Learn how you can quickly and easily develop a strategic image to match your potential with a signature style.
Read Part 2 of Brand Effectiveness.
________________________________________
Are you:
• struggling to position your personal brand and build credibility?
o struggling to gain brand awareness which means less market share?
• struggling with constantly justifying your prices and/ or charges to clients?
o struggling to connect the pieces of your brand story with your life purpose?
• struggling with how to promote your brand values, brand vision and brand voice?
“Brand Yourself! And Jump the Q! Your personal brand should reflect your abilities and potential.”, says, Rachel Quilty, Personal Brand Strategist & Chief Dream-caster at Jump the Q Inc.
Known as ‘the Authority’ on personal branding and author of must- have instructional manual ‘Brand Yourself’ Rachel shares her strategies, tactics and tips in this free personal branding blueprint. Start now.
So you can …
… become crystal clear about your life and brand purpose, your calling and your path!
… leverage your personal brand to become a recognized authority in your field!
… discover how productivity explodes as you become strategic, purposeful and intentional around your brand design, communication plan and engagement activities!
Jump the Q will assist you to strategically and systematically your build professional profile and leverage your authentic personal brand to become the recognized authority in your industry.
…STOP Failing to Own Your Brand Story, Your Expertise and Your Authority and START to Intentionally Focus On Your Brand, Establishing Brand Leadership And Differentiating Your Brand In The Marketplace … Grab your free personal branding blueprint full of strategies, tactics and action steps and start your personal brand story today.
Thanks for your time! What did you learn? Leave a comment and let us know what resonated with you. If you enjoyed it, hit that like or heart button and share. It would mean a lot to me and it helps other people learn more about building trust, credibility and brand leadership in their field.
Remember, immediately go and grab your copy of Jump the Q’s FREE strategic brand blueprint and work journal:
We look forward to sharing your personal brand story with you.
Copyright permission: You have permission to use this article by respecting the copyright by publishing the entire article as it is with no changes and by agreeing to include the above reference at the end of the article, or where you quote the author in which case please include ” Rachel Quilty, Brand Strategist at Jump the Q Inc. In the event you wish to use any or all of this content please drop us a link so we can promote your article.
by Rachel Quilty | Thursday, November 8, 2018 | Personal Branding
Discover How To Premium Price Your Services By Building Your Brand Equity
Why Build Your Personal Brand Equity?
When you communicate with purpose you begin to build your brand edge. As we mentioned earlier, seventy percent of the market is prepared to pay a twenty percent premium on branded products, and forty percent would pay a thirty percent premium. The preparedness of clients to pay a premium to engage you is considered your personal brand equity.
The preparedness of clients to pay a premium to engage you is considered your personal brand equity. — Rachel Quilty
The basic definition of personal brand equity is the level of positive, residual emotional feeling others have about us and our personal brand. If others have strong, positive feelings about you, then you have accumulated a significant amount of personal brand equity.
The converse is also true. We build personal brand equity by practicing consistent behavior over time that reinforces the message we want others to think when they think of us.
Your brand equity is simply the difference in premium you are able to charge due to your branding when compared to a generic brand or the average
cost charged within your field. By building your person al brand, over time you are able to premium price your services. In recruiting circles, this premium paid is called “love money”.
You can see how quickly your brand equity can increase and just how easy it is to build. Don’t forget your reputation is your brand equity. It is your promise to clients and a guarantee of your value.
In essence, you can control your bottom line … because you control the message! Take control of your personal brand and start naming your price. When your reputation precedes you and you become the “only choice” brand you establish a significant competitive advantage.
Create a Competitive Advantage
Developing a strong personal brand provides a lasting competitive advantage. A great personal brand is more focused and creates a powerful reserve of good will for the times when we make an error.
Personal branding is an extremely effective tool because it centralizes all of our business development, career advancement and marketing efforts. Powerful results can be achieved from proper focus and consistent and persistent effort.
This competitive advantage allows our brand to gain the “edge” over its competition.
Building Your Personal Brand Edge
Brand advantage comes when your target market believes that the brand:
• listens to them and cares for them
• reliably delivers what it promises
• is always interesting by being different or innovative
• wraps up any deals smoothly and simply
• is happy and projects this happiness
People want to see your human side before they will accept your brand fully. They want to see emotion, enthusiasm, passion or personality in your communication.
More than seventy percent of us do not care for advertising. We are looking instead for the human touch. Too many marketers have forgotten one simple truth – human communication is one of our greatest needs.
To build our brand edge, we must design a strategic message and deliver a well considered communication plan to establish an effective, results orientated personal brand.
________________________________________
Are you:
• struggling to position your personal brand and build credibility?
o struggling to gain brand awareness which means less market share?
• struggling with constantly justifying your prices and/ or charges to clients?
o struggling to connect the pieces of your brand story with your life purpose?
• struggling with how to promote your brand values, brand vision and brand voice?
“Brand Yourself! And Jump the Q! Your personal brand should reflect your abilities and potential.”, says, Rachel Quilty, Personal Brand Strategist & Chief Dream-caster at Jump the Q Inc. Known as ‘the Authority’ on personal branding and author of must- have instructional manual ‘Brand Yourself’ Rachel shares her strategies, tactics and tips in this personal branding blueprint. Start now –
So you can …
… become crystal clear about your life and brand purpose, your calling and your path!
… leverage your personal brand to become a recognized authority in your field!
… discover how productivity explodes as you become strategic, purposeful and intentional around your brand design, communication plan and engagement activities!
Jump the Q will assist you to strategically and systematically your build professional profile and leverage your authentic personal brand to become the recognized authority in your industry.
…STOP Failing to Own Your Brand Story, Your Expertise and Your Authority and START to Intentionally Focus On Your Brand, Establishing Brand Leadership And Differentiating Your Brand In The Marketplace … Grab your free personal branding blueprint full of strategies, tactics and action steps and start your personal brand story today.
Thanks for your time! What did you learn? Leave a comment and let us know what resonated with you. If you enjoyed it, hit that like or heart button and share. It would mean a lot to me and it helps other people learn more about building trust, credibility and brand leadership in their field.
Remember, immediately go and grab your copy of Jump the Q’s FREE strategic brand blueprint and work journal:
We look forward to sharing your personal brand story with you.
Copyright permission: You have permission to use this article by respecting the copyright by publishing the entire article as it is with no changes and by agreeing to include the above reference at the end of the article, or where you quote the author in which case please include ” Rachel Quilty, Brand Strategist at Jump the Q Inc. In the event you wish to use any or all of this content please drop us a link so we can promote your article.
by Rachel Quilty | Thursday, November 1, 2018 | Personal Branding
First impressions count. Within six seconds a person has formed an opinion. We have made an irreversible first impression.
A first impression is made up of: • fifty-five percent visual • thirty-eight percent tonality • seven percent the words we use
In reality, it’s less about what we say, but rather how we actually say it.
Every one of us has a preferred learning or representational system. We are primarily visual, auditory, kinesthetic or audio digital.
Approximately sixty percent of people are visual. That means, sixty percent of people who we contact will take in our appearance. They usually are the people who can tell you what everyone was wearing at a networking function.
Keep in mind most people will firstly judge you by what you wear, then how you speak, then the words you say. Every day people judge you – before you have said a word.
Before you have said a word your appearance has said a lot about you. The question is, what is it saying about you?
The Halo Effect.
It is important to understand that all individuals draw conclusions, an immediate emotional decision is made and then we justify it logically. For example:
- our minds are like pigeon holes, labels and stereotypes
- we like to understand things
- we are very quick to notice things which are not right, seem out of place or different. What’s not appropriate!
If you have a positive personal brand, you are attributed with other positive aspects. This is known as the Halo Effect.
For example, if you look confident, you will be perceived as competent and intelligent. You are likely to be a nice person. Good at your job.
You will be good to do business with. People will be more willing to accept your prices and will question you less.
The Halo Effect also is seen in a greater willingness by others to forgive transgressions.
Learn how you can quickly and easily develop a strategic image to match your potential with a signature style.
A more significant aspect of the psychology of a first impression is that within later encounters we track and recognize actions or behavior that supports our first impression, validating our first decision. Even if it was wrong.
If we create a negative first impression, it takes a lot of work to change it. If you don’t have a positive image people, will challenge your product, prices and question your service and quality. You will not be afforded the same opportunities, promotions and attention. This is called the Horn Effect.
An old OPSM® glasses television advertisement provides an excellent illustration of the power of branding. The sales assistant initially seems young and incapable of helping a more mature customer.
The customer perceiving a lack of expertise and authority requests her supervisor. The same sales assistant returns from the back office with her hair up and glasses looking more professional and credible. She is immediately afforded more respect by the customer.
Isn’t that amazing … same person, different personal brand, different image, different manner, and the outcome is a different perception of abilities. This happens every day.
Improving your professional image has a direct effect of improving your perceived professionalism and the quality of your brand. Discover how you can create your strategic image and catapult your influence … and develop your own signature style.
Your personal brand directly influences:
- your thinking
- what you feel
- your behavior, and
- others you interact with and their thoughts, feelings and behavior
Therefore, your personal brand directly affects your reputation and others’ perception of you.
Often our personal brand identity and what our brand stands for are more influential than our track record. We often say in the industry,
“An ounce of image is worth a tonne of performance.”
Never believe that your output is of more value than your personal branding and professional image.
A great track record of performance built on intelligence, skill and hard work is certainly a prerequisite for delivering your brand promise.
However, a positive, professional personal brand that ignites people, mobilizes them into action and influences public opinion is what’s even more important.
________________________________________
Are you:
- struggling to position your personal brand and build credibility?
o struggling to gain brand awareness which means less market share?
- struggling with constantly justifying your prices and/ or charges to clients?
o struggling to connect the pieces of your brand story with your life purpose?
- struggling with how to promote your brand values, brand vision and brand voice?
“Brand Yourself! And Jump the Q! Your personal brand should reflect your abilities and potential.”, says, Rachel Quilty, Personal Brand Strategist & Chief Dream-caster at Jump the Q Inc. Known as ‘the Authority’ on personal branding and author of must- have instructional manual ‘Brand Yourself’ Rachel shares her strategies, tactics and tips in this personal branding blueprint. Start now
So you can …
… become crystal clear about your life and brand purpose, your calling and your path!
… leverage your personal brand to become a recognized authority in your field!
… discover how productivity explodes as you become strategic, purposeful and intentional around your brand design, communication plan and engagement activities!
Jump the Q will assist you to strategically and systematically build your professional profile and leverage your authentic personal brand to become the recognized authority in your industry.
…STOP Failing to Own Your Brand Story, Your Expertise and Your Authority and START to Intentionally Focus on Your Brand, Establishing Brand Leadership And Differentiating Your Brand In The Marketplace … Grab your free personal branding blueprint full of strategies, tactics and action steps and start your personal brand story today.
Thanks for your time! What did you learn? Share on socials and leave a comment and let us know what resonated with you. If you enjoyed it, hit that like or heart button and share. It would mean a lot to me and it helps other people learn more about building trust, credibility and brand leadership in their field.
Remember, immediately go and grab your copy of Jump the Q’s FREE strategic brand blueprint and work journal:
We look forward to sharing your personal brand story with you.
Copyright permission: You have permission to use this article by respecting the copyright by publishing the entire article as it is with no changes and by agreeing to include the above reference at the end of the article, or where you quote the author in which case please include ” Rachel Quilty, Brand Strategist at Jump the Q Inc” and link to free resources www.brandyourselfblueprint.com. In the event you wish to use any or all of this content please drop us a link so we can promote your article.
