An effective overall personal brand is one that is:
• confident
• consistent
• of a positive stereotype
Let’s look at each of these terms in more detail and how they apply to our personal brand.
Confident
When you look good, appear comfortable with yourself and are congruent with your personal brand statement, your packaging can then recede from attention and others can focus on you and the conversation. This focuses clients on the relevancy of your products and services rather than on the question of whether they want to do business with you as they consider your overall presentation.
So be competent, be prepared and be confident in your abilities.
Knowledge is the surest way to make a credible name for yourself as you become the recognized expert. You can leverage that knowledge into a halo of authority. These can cement your place as the leader in your market niche. Always ensure you are neat and well groomed and do not provide distractions from your message.
Self-confidence and the appearance of self-confidence is a brand’s more powerful strategy. The confident mindset is an incredible propeller in all aspects of life.
Confidence is a self fulfilling prophecy. Confidence is sexy and wildly attractive.
Just look at the impact of Paris Hilton’s confidence on her personal brand equity. Customers flock to a confident brand. It is also very important to maintain people’s confidence in your brand by being congruent and trustworthy.
Jim Rohn accurately highlights, “Effective communication is twenty percent what you know and eighty percent how you feel about what you know.”
Effective communication is twenty percent what you know and eighty percent how you feel about what you know. — Jim Rohn
Research has shown time and again, there is a direct correlation between a product’s level of awareness and its market share. — Rachel Quilty
Are you sabotaging your earning potential? Learn how you can quickly and easily develop a strategic image to match your potential with a signature style.
Consistent
Creating a consistent brand is important. Your personal brand is a reflection of what you’re capable of. Is your brand an accurate and consistent reflection of your abilities and potential? Your message and your performance must be consistent.
Research has shown time and again there is a direct correlation between a product’s level of awareness and its market share. Even more fascinating is the fairly common perception that a better known product is a better product … whether it is or not.
In order to create perceptions, a consistent flow of information is needed to raise awareness. Remember, your goal is to control the flow of information about you, and to do that you must provide information that clearly defines your business, which in turn is you!
Keeping up a steady flow of information increases your chances of influencing what people think about you, your product, service or company. The absence of such information leaves it for your critics and competitors to define your business.
Brand consistency is critical to developing brand loyalty. Brand inconsistency erodes confidence. So you must develop habits and activities that support your personal brand tone. And it’s essential that your personal brand is consistent with your business brand, mission and service standards.
Your total public image should be consistent with your message.Discover how you can create your strategic image and catapult your influence … and develop your own signature style.
Positive Stereotype
Stereotypes can make a lasting impression. If you look like you belong to a certain group you will be perceived as having the same attitudes and characteristics associated with that group’s public image. So choose your stereotype carefully.
Ask yourself, “What are the characteristics associated with the brand I want to project?”
Remember that social psychologists say first impressions are made up of fifty-five percent visual input. Visual impressions are important and are an integral part of the communication process. Visual aspects of your business such as vehicles, staff attire, workspaces and stationery should reflect your overall elected business image and your personal brand.
Selecting the right design and identity for your personal brand has a huge impact on your personal or business success. In the next article, we investigate how adopting the right attitude and developing attributes that are characteristic of great personal brands can help your personal brand thrive.
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Are you:
• struggling to position your personal brand and build credibility?
o struggling to gain brand awareness which means less market share?
• struggling with constantly justifying your prices and/ or charges to clients?
o struggling to connect the pieces of your brand story with your life purpose?
• struggling with how to promote your brand values, brand vision and brand voice?
“Brand Yourself! And Jump the Q! Your personal brand should reflect your abilities and potential.”, says, Rachel Quilty, Personal Brand Strategist & Chief Dream-caster at Jump the Q Inc. Known as ‘the Authority’ on personal branding and author of must- have instructional manual ‘Brand Yourself’ Rachel shares her strategies, tactics and tips in this personal branding blueprint. Start now .
So you can …
… become crystal clear about your life and brand purpose, your calling and your path!
… leverage your personal brand to become a recognized authority in your field!
… discover how productivity explodes as you become strategic, purposeful and intentional around your brand design, communication plan and engagement activities!
Jump the Q will assist you to strategically and systematically your build professional profile and leverage your authentic personal brand to become the recognized authority in your industry.
…STOP Failing to Own Your Brand Story, Your Expertise and Your Authority and START to Intentionally Focus On Your Brand, Establishing Brand Leadership And Differentiating Your Brand In The Marketplace … Grab your free personal branding blueprint full of strategies, tactics and action steps and start your personal brand story today.
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Remember, immediately go and grab your copy of Jump the Q’s FREE strategic brand blueprint and work journal:
We look forward to sharing your personal brand story with you.
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